Lance Armstrong’s Twitter ride


That’s all it took for over 5,000 people to show up to ride with Lance Armstrong. With Team RadioShack, Lance’s new team for the 2010 Tour de France, getting ready for this year’s intense tour, Lance has been using social media to promote himself and the team.

This Tweet ride was the fourth one organized by Lance–one in Scotland, one in Ireland and one in the U.S. Over 1400 people showed up in Ireland to brave wet weather.

It’s amazing how less that 140 characters can produce the largest ride Lance Armstrong has ever been on. By just sending a quick and small message, Team RadioShack promoted their name and gained support from tens of thousands of people. One Tweet rocked Adelaide (which I’m sure spurred thousands of more Tweets), gained loads of online news coverage and probably hundreds of blog posts just like mine. And to think some organizations are hesitant to add social media to their communication strategy.


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