Lance Armstrong’s Twitter ride
That’s all it took for over 5,000 people to show up to ride with Lance Armstrong. With Team RadioShack, Lance’s new team for the 2010 Tour de France, getting ready for this year’s intense tour, Lance has been using social media to promote himself and the team.
This Tweet ride was the fourth one organized by Lance–one in Scotland, one in Ireland and one in the U.S. Over 1400 people showed up in Ireland to brave wet weather.
It’s amazing how less that 140 characters can produce the largest ride Lance Armstrong has ever been on. By just sending a quick and small message, Team RadioShack promoted their name and gained support from tens of thousands of people. One Tweet rocked Adelaide (which I’m sure spurred thousands of more Tweets), gained loads of online news coverage and probably hundreds of blog posts just like mine. And to think some organizations are hesitant to add social media to their communication strategy.
Filed under: Public Relations, Social Media, Word of Mouth | Leave a Comment
Tags: Lance Armstrong, Public Relations, Social Media, Team RadioShack, Tour de France, Twitter
Recently on Phylecia-PR
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
tags@pwakeman agency transparency anti-social bettakultcha big brother blogger outreach blogging blogs creative stifling crime crowdsourcing disasters emergencies environmental rape everyone takes too long Facebook FBI Foursquare FourWhere geolocation global google Gowalla ireland jewelry Journalism Lance Armstrong lane bryant law enforcement Leeds live-streaming location Media monitoring mountain top removal MTR narcissism old spice Oscars phylecia wakeman PR privacy Public Relations punch bug red carpet retail retail brands Runaway Bride and Groom Social Media social media monitoring social media narcissism social media response social networks speaking stalker's paradise status updates strategy Team RadioShack Tour de France tourism transparency Twitter viral marketing volkswagen VW weird things will be amazing word of mouth YouTube