“punch bug, no punch back”
That’s what we used to say back in the day on any trip that lasted more than 5 minutes. It’s a game that has been passed down over generations in America and Volkswagen have brought it online and are social media-izing it.
Named the PunchDub game (playing off the V-Dub nickname), there aren’t any other rules other than to punch someone when you see a VW. We used to always say “punch bug, no punch back” so that the punchee couldn’t punch you back in retaliation. Not sure if this has been added to their rules or not.
It’s a pretty good idea from Volkswagen to take a game that already has widespread social knowledge and put it online. I’m sure there hope is for it go viral as it would be picked up and understood by pretty much everyone in the U.S.
“The campaign is a modern twist on a classic game that has been played on America’s highways for generations and will help consumers gain a new perspective on the breadth of our vehicle offerings, quality, performance and value.”
-Tim Ellis, Volkswagen’s Vice President of Marketing
I’m also sure they’re hoping while playing around with punches and such, we’ll all also see their wide range and vehicles and all that jazz. I just hope that all the overly cautious, politically-correct, “everything is evil” types don’t try to say that Volkswagen is promoting domestic violence or something like that. If that does happen, let’s hope the PRs don’t use Sluggy as their representative as here is his take on it:
“Some of you have asked if I worry that this game is too rough. That people might hurt each other. WELL YOU KNOW WHAT??? That’s why it’s called a game. ‘Cause games are fun. And punchin a friend is always fun.”
Filed under: Uncategorized | Leave a Comment
Tags: punch bug, Social Media, volkswagen, VW
Recently on Phylecia-PR
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
tags@pwakeman agency transparency anti-social bettakultcha big brother blogger outreach blogging blogs creative stifling crime crowdsourcing disasters emergencies environmental rape everyone takes too long Facebook FBI Foursquare FourWhere geolocation global google Gowalla ireland jewelry Journalism Lance Armstrong lane bryant law enforcement Leeds live-streaming location Media monitoring mountain top removal MTR narcissism old spice Oscars phylecia wakeman PR privacy Public Relations punch bug red carpet retail retail brands Runaway Bride and Groom Social Media social media monitoring social media narcissism social media response social networks speaking stalker's paradise status updates strategy Team RadioShack Tour de France tourism transparency Twitter viral marketing volkswagen VW weird things will be amazing word of mouth YouTube