I picked up a copy of Stylist about a month ago and read about the “ultimate job”.

Runaway Bride and Groom in association with The Irish Times are looking for a couple to go on a 6-moth stint travelling to popular  honeymoon destinations and writing about the experience. The main goal is to promote Ireland as a great wedding destination.

To apply for this job, romantically linked couples had to submit an 80 second video explaining why Ireland is a great wedding destination and brag about why they’d be the perfect couple for the job.

It quickly rose to fame and was featured on CNN, Cosmopolitan and many other outlets that they themselves couldn’t even keep up with.

Not only are they finding a great advocate for the country but Runaway Bride and Groom are getting amazing name recognition.

As soon as I saw the dream job, I grabbed my hubby and started making a video immediately. We emailed family and friends and used Facebook and Twitter to tell everyone about the job and to vote for us. It obviously worked and we were shortlisted in the Top 50 couples on 10th April.

Now voting is reset and the race is on to get in the Top 10. The judges will decide, regardless of votes, 9 couples to go onto the next stage. Keeping the social media element alive, they’ve promised that the couple with the most votes will be a “wildcard” couple–resulting in 10 couples moving on to the next stage.

This is an amazingly successful campaign using social media. The website has received over 10 million hits and they’ve had over 30,000 people from around the world apply. If people are considering where to get hitched, I’m sure Ireland is now a possibility.

The PR company involved is Practice PR in Ireland.


Three months ago the Electronic Frontier Foundation (EFF) filed a suit in San Francisco to obtain information about the government’s use of social media. They were concerned about issues of privacy. They must’ve won because I just came across this article stating information that the EFF received. It’s perfect timing as well because Maxi Sopo was just arrested by the FBI for bank fraud and was aided in the arrest by Facebook.

A month ago, the FBI was pressing for browsing information retention and computer crimes investigators want the info too. They want to know location and the sites visited. But is this pushing into privacy issues and becoming too Big Brotherish? Is it even technologically feasible?

In the meantime, there are some ways in which law enforcements is already actively using social media for investigation, communication and prevention tactics—activity such as  blotter blogs, digital wanted posters, e-tipping, social media stakeouts, friending gangs and monitoring twitter.

All of these spy-like tactics must be working. Already, Italian authorities have captured a mafia suspect using Facebook. A robber in Pennsylvania was arrested after updating his status inside victim’s house and a UK man taunting police on Facebook was arrested by Scotland Yard.

While all this seems to be great, is is a step too far? Does this cross the privacy boundary and is government nosing too much? Some sites like Twitter will not give information until legally required, while Facebook seems to cooperate if they situation is a life or death emergency.

Some might say that if you aren’t doing anything wrong, then you have nothing to hide, but should we be granted “personal” space offline and online? What do you think?


For years, we’ve seen more and more of our lives going online. It was a separate from the “real” world and is even considered a place itself. From early chat rooms, forums and even second life, people were living online. It seemed that in front of our computers was where we were going to be in life, but that’s not the case anymore.

With more people using their mobile phones as primary means of communicating online, it no surprise that LOCATION is an emerging trend in social media.

In my opinion, online life and offline life are finally finding the right balance or should I say be coming inseparable. I think people long for real life experiences and to be able to have the online social aspect while actually living and doing things away from the computer is a beautiful thing.

In the past, communication started online, then moved offline. Online dating, tweet ups, blogger events and even the game of geo-caching were all ways people brought their relationships offline. Now we can do both.

Foursquare was born last year and has had ever increasing popularity and has recently started creating partnerships with retailers and other businesses. Gowalla is another similar application.

FourWhere has just emerged and pulls information from Foursquare users into google maps so you can search tips and comments in a certain area.

Twitter has just added geolocation to tweets and allows some users to see location-based information from individual tweets.

And Facebook, of course, is in on the action and will be adding location features next month. It’s said to be adding location sharing options and allows other apps like Foursquare link with Facebook users.

This morning, I saw that Mashable’s Pete Cashmore was recently in an interview discussing the location trend in social media- check it out here.

It’s a stalkers paradise out there. But I have enjoyed playing around on Foursquare and wonder if I’ll ever be rewarded for checking into the train station four times a day.


If you can’t get enough of sharing your every thought or action through tweets or status updates, this fine piece of ornamental jewelry will suit you perfectly!

status update necklace

status update necklace


The Oscars are grabbing onto the social media trend as they realize they can’t fight it anymore. More and more TV programs are finally grasping the fact that social media is happening with or without them.

Oscar WebsiteThe two-screen phenomenon, or now called Social TV phenomenon, can be used to a TV program’s benefit. In April 2009, 66.3 million US viewers said they were online while simultaneously watching TV. When one truly understands this phenomenon, they realize it’s another means of engagement. Both channels need to be embraced. If they close off one channel of communication, they danger into closing viewers off all together.

By keeping people talking online about the event they can rest assured they aren’t losing any ratings. Social networks create the new water cooler effect. Why wait until the next day in the office to talk about what was on TV, when you can do while the program is on? Social networks have actually increased TV ratings.

So the Oscars, in stark contrast to the days of aggressively removing YouTube clips, will be live-streaming from the red carpet on Sunday. Linking up with Facebook, users can ask questions live to their favorite stars. It is only the red carpet, though, which unfortunately ends at the doorway of the venue. We have a way to go until the whole ceremony is streamed live…which I’ll be waiting for since I don’t have TV.


John Cass and Tony Bloomberg recently reached out to a group of colleagues to see the general consensus on how transparent one should be when on social networks for clients.

They divided the opinions into two sections—either total transparency or that there can be “degrees” of transparency.

It’s obvious that everyone has differing opinions, but I feel that there should be total transparency. The thing I love about adding social media to traditional public relations is that the curtain is pulled away. It allows people to see clients’ “human” side.

Cass made categorized list of the opinions. Here is that list and what I, being a “total transparent”, think about it.

Identity transparency of the author not important

I disagree with this. I think that if you have created and are composing a blog for a client, it should reflect that in the “about” section as well as who the author is. Even better, why not collaborate with the client over blog content. Find relevant posts, advise on what angle to go at and encourage them to post in their own voice. That’s the point of the blog to have a “voice” that readers can identify with.

Okay to ghost write posts, but not okay to ghost write comments in reply

It’s not ok to ghost write and I can’t even believe it’s a discussion. I think it’s unethical. If it’s feasible for the client to write the post, allow them to do so and you can consult, advise and edit if needs be. If it’s not feasible, then make sure you’re listed as the author of the post.

As for ghost writing comments…what? If an agency does that, then they shouldn’t be your social media consultants. Don’t be stupid in forums, you’ll get caught. Ask Samsung.

Okay to edit and rewrite posts

I think it’s ok to edit posts, but do so visibly. Many people use the tactic of visibly crossing out what was there before. As for rewriting, I’m not sure about this one. I don’t think it should ever be necessary to re-write. If people are confused about something, then clarify in an update or within the comments. If it’s just badly written, that’s why you should proofread.

Okay to post within social media representing the brand

I think to post representing a brand is OK as long as you state such. Make it clear who you represent and that you are speaking on behalf of a client. Also make sure that what you are saying is an official opinion of the brand. Run everything by the client first.

Not okay to ghost post when representing an individual

Ghost writing is not OK whether it’s a company, brand or an individual. See comments above.

Need to disclose agency relationship when posting for brand

Absolutely!

Twitter had some nuances, might be okay to post when representing a brand, Twitter space requirement was the issue

When running a Twitter stream for a client, it should say so in the bio. Again, be clear who is writing.

No matter what you do for a client, make it CLEAR who is speaking.  Clear, as in see-through…as in transparent. 🙂


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